Welcome to PNW Sales & Marketing   Click to listen highlighted text! Welcome to PNW Sales & Marketing

The Copy Crafter


Welcome to The Copy Crafter. Words are powerful; they can’t be overestimated. Every word has a meaning. They can whisper or rumble, snarl or flirt, magnetize or repel, lull or stimulate.

Clear expression of ideas is an indispensable asset in your work. Ideas, properly worded, stir the mind faster than others.

Crafting engaging messaging that is accessible to everyone and builds trust and loyalty.

Concept crafting thinks about the content needed from the ground up.

I’m a Conceptual copywriter. I look at the big picture of what you do and how you want to tell your story and move people to take action. You know your business, and what you do, and what you’re passionate about.

My skills with concept can turn your marketing and communication from drab to fab.


Copy Crafting

Craft (noun): “An art, trade, or occupation requiring great skill.”

Crafting (verb): “to make or manufacture with skill and careful attention to detail.”


decorative scissors
line drawn fountain pen

Conceptual Copywriting

Are you at a loss on how to tell your brand story? Is your brand statement clear, unique, and true to who you are? Do you want people to say they can “hear you” when interacting with your website and marketing products?  I look at your brand, mission, and vision to craft cohesive messaging for your target audience and ideal customer.  I take real action leading to tangible results.

line drawn keys representing accessibility

Digital Accessibility

Are your website and communications accessible to everyone? Is it important for your business to be inclusive? I craft communications with a mind to diversity, equity, and inclusion and remove barriers to access for potential customers with physical and cognitive disabilities.

Who are You?

Line drawing of book with paper airplanes flying out representing content creation

Content Creation

Do you cringe at the thought of writing for your website, emails, and marketing products? Are your marketing materials mediocre and you don’t have the time or skills to write and get results? I craft copy for newsletters, blog posts, social media, sales letters, and website content.

You have ideas but can't put them into words


You're starting a business and need messaging and content for your website, marketing and communications

You need sales letters, emails, social media content, blog posts, or a bio and are overwhelmed...

You need a refresh to your branding copy and want to make sure your content, digital marketing, and communications are accessible to everyone.

paper airplanes flying in all directions


Have you ever caught yourself saying this? I think we all have. What do you think about these?

➡ “It’s all been said before….”
➡ “What if no one wants to buy what I’m selling?”
➡ “Writing takes too long; I don’t have time for it.”
➡ “Everything I write sounds stupid.”
➡ “Nothing about me or my business is that unique or interesting.”
➡ “Who do I think I am to say this?”
➡ “I don’t know how to write. Grammar. What the heck is that?”

𝗘𝗮𝗰𝗵 𝘆𝗲𝗮𝗿, 𝘂𝗻𝗰𝗹𝗲𝗮𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗼𝗿 𝗺𝗶𝘀𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴𝘀 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗰𝗼𝘀𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘁𝗵𝗼𝘂𝘀𝗮𝗻𝗱𝘀, 𝗺𝗮𝘆𝗯𝗲 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝘀, 𝗼𝗳 𝗱𝗼𝗹𝗹𝗮𝗿𝘀 𝗶𝗻 𝗹𝗼𝘀𝘁 𝘀𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. 💲💲💲

Let's Talk!

8 + 5 =


Content Strategy

In business writing, the need for clarity is paramount. If your message goes over the head of the people you’re trying to reach, it is wasted time, effort, and money. I help you build an on-brand, on-message strategy for all your communication.


The words used in your business communication set the tone. Tone determines whether you attract and engage readers or repel them. I will weave and intertwine your story with your product crafting the fabric of captivating messaging.


Inclusive design enables and draws on the full range of human diversity. Inclusive products are an asset to your company culture. Usability focuses on the living experience and quality of a user. I offer accessibility assessment and content creation.

Linked in Profile Bios

How do you stand out among the millions of people on LinkedIn? What do you include and exclude in your profile? Don’t forget, LinkedIn is a search engine and an optimized profile using relevant keywords, a nice photo, and an interesting headline can also be indexed on Google. Most people have a hard time talking about themselves. I’ll craft a bio that will get noticed.

Michele Cole with blue bandana


I’m Michele Cole

You have a story to tell; I’m a 𝙎𝙏𝙊𝙍𝙔-𝙏𝙀𝙇𝙇𝙀𝙍. The words you use for your business set the tone for your customer communication. Tone determines whether you attract and engage readers or repel them. You must constantly be aware of your words. Clear communication gets people’s attention.

My sales background built my understanding of how to craft a great pitch.

I’m passionate and committed to helping businesses and organizations create inclusive and accessible internal and external communications and digital culture.

Email me here: [email protected] or message me via LinkedIn.

𝘐’𝘮 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘢 𝘤𝘰𝘱𝘺𝘸𝘳𝘪𝘵𝘦𝘳, 𝘐’𝘮 𝘢 𝘊𝘖𝘗𝘠-𝘊𝘙𝘈𝘍𝘛𝘌𝘙. 𝘈 𝘊𝘙𝘈𝘍𝘛 𝘪𝘴 𝘢 𝘵𝘳𝘢𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘴𝘬𝘪𝘭𝘭, 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘦𝘥 𝘣𝘺 𝘥𝘦𝘥𝘪𝘤𝘢𝘵𝘪𝘰𝘯, 𝘱𝘦𝘳𝘧𝘦𝘤𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘩𝘦 𝘮𝘢𝘴𝘵𝘦𝘳𝘺 𝘰𝘧 𝘥𝘦𝘵𝘢𝘪𝘭.

Why Work With a Copywriter?

Find your brand voice and capture your products and services in words. Get people to say “YES!”.


As your copywriter, I’ll save you time and let you concentrate on what you do best.


I’ll provide new perspectives and fresh content when you need it most.


I make sure your content is accessible to everyone. You’ll be able to reach a diverse audience and feel good about making people feel seen and heard.


Copywriters know how to drive traffic to your website and generate sales with captivating content.


You’ll attract the right customers. Good copy means more sales and a robust email list. 


Never again put off what you’re meant to do because there’s a piece you don’t know how to write.


Have every communication you put out sound like you. Have a clear, distinct brand that matches your personality.


Do you know that LinkedIn has over 900 million users?!

Are you leveraging your LinkedIn account to reach new customers?

  • Every second two people sign up for LinkedIn.
  • Sponsored posts get the best results on LinkedIn.
  • B2B leads are the highest on LinkedIn.
  • There are more than 58.4 million companies listed on LinkedIn.
  • 65 million decision-makers are on LinkedIn.
  • A profile picture on LinkedIn increases your chance of being found by 7x.
Update my LinkedIn Bio

Strategic Business Requires Strategic Content.

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